Ascent to Power USA Weightlifting in Build-up to Tokyo Games

Ascent will serve as the first-ever official performance nutrition partner to USA Weightlifting  


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DENVER (October 30, 2018)­ — Ascent, a sports nutritioncompany committed to providing clean and pure protein to athletes, is now the official performance nutrition partner of USA Weightlifting. As part of a multiple-year partnership extending beyond the 2020 Tokyo Summer Games, Ascent will serve was USA Weightlifting’s first-ever performance nutrition partnership and will offer support to Team USA Weightlifting, staff and members. 


Ascent offers a full line of products that support clean eating, hard-working athletes dedicated to their nutritional goals. Ascent is committed to using real food ingredients, no artificial flavors or sweeteners, and is designed to improve muscle health and performance for the health-conscious consumer.All of Ascent’s products are Informed-Sport-certified, meaning that each batch of Ascent is third-party tested to ensure they are free of any banned substances. 


“Ascent and USA Weightlifting are closely aligned in our values and commitment to clean nutrition and clean sport,” says Ascent General Manager Paul Vraciu. “We are dedicated to providing USA Weightlifting athletes and members the opportunity to improve their performance through clean nutrition, and assisting USA Weightlifting in growing the sport of weightlifting in the US.” 


USA Weightlifting is the national governing body for Weightlifting in the United States and is a member of the United States Olympic Committee and the International Weightlifting Federation. USA Weightlifting hosts weightlifting competitions around the United States, and supports the United States Weightlifting National Team in competition around the world. Additionally, USA Weightlifting is committed to clean competition and ensuring that its athletes and events are free of banned performance-enhancing substances. 


“Ascent’s mission is to naturally improve athletic performance, and it sets the highest possible standard when it comes to clean, pure ingredients,” says USA Weightlifting CEO Phil Andrews. “Sharing these similar values with USA Weightlifting provides the foundation for a strong partnership, and that’s why we’ve decided to partner with a performance nutrition company for the first time in our history.”


Ascent joins USA Weightlifting as its official performance nutrition partner prior to the 2018 World Weightlifting Championships in Turkmenistan, November 1-10, 2018. As the first nutrition partner in the 40-year history of USA Weightlifting, Ascent will offer support to all members of Team USA, including Ascent-powered athlete Jourdan Delacruz, as they compete in preparation for the Tokyo Games. 


For more information regarding Ascent, please contact Account Manager Madeline Fones at


For more information regarding USA Weightlifting, please contact Marketing and Contact Manager Kelsey Kennedy at




About Ascent Protein: Ascent Native Fuel™ is the benchmark in protein purity and is The Official Sponsor of Hard Work™. Drawing from 30 years of experience making protein, Ascent only uses milk from trusted dairy farmers and filters the protein in its own facilities. Ascent uses zero artificial ingredients and avoids harmful steps such as "bleaching." Aligning with the admirable qualities in the athletes that Ascent serves -- going that extra mile, completing an extra set and never backing down from a challenge – Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit


About USA Weightlifting: USA Weightlifting, a member of the United States Olympic Committee (USOC) and the International Weightlifting Federation (IWF), is the national governing body for the Olympic sport of Weightlifting in the United States. USA Weightlifting’s mission is to enable U.S. athletes to achieve sustained competitive excellence in Olympic competition and to promote and grow the sport of Weightlifting in the United States. For more information, visit




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