American footwear brand will donate up to $250,000 to create lasting change in disadvantaged communities
PORTLAND, Ore. (Nov. 20, 2017) — For over a decade, KEEN, Inc. (KEEN), manufacturer of innovative and versatile footwear, has actively devoted time and financial resources to social and environmental organizations while creating a corporate culture of volunteerism, awareness and corporate social responsibility. Building on its commitment to giving back, KEEN will formally collaborate with Mercy Corps—a Portland, Ore.-based global humanitarian non-governmental organization—this holiday season for the Pair with Purpose program. KEEN will donate $5 for every pair of KEEN footwear purchased on keenfootwear.com between Nov. 20, 2017 and Dec. 24, 2017, up to a total donation amount of $250,000.
“Pair with Purpose provides an ideal opportunity for our fans to effect change with us this holiday season and continue our impactful partnership with Mercy Corps," says Mark Steinbuck, grants and community specialist for KEEN. “Mercy Corps embodies our core values of serving our global community and those in need to ensure a better world for future generations. This is what the holiday season is about at KEEN.”
Partnering since 2008, KEEN has aided Mercy Corps in responding to humanitarian crises around the globe, including the 2010 earthquake in Haiti, the Japan tsunami in 2011 and the Nepal earthquake in 2015. KEEN was also a founding member of Mercy Corps’ Disaster Response Corps, an assembly of corporate partners committed to Mercy Corps’ mission.
During the Pair with Purpose initiative, KEEN and Mercy Corps will also bring a voice to the communities they strive to serve by telling the stories of different families around the world where Mercy Corps operates. The goal behind the KEEN and Mercy Corps partnership is to bring ethical and effective relief to the most vulnerable communities experiencing instability and crisis around the world.
Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at firstname.lastname@example.org.
About KEEN: KEEN, Inc. is a values-led, independently owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at
Contact: Greg Fitzsimmons
970-924-0704, ext 156