PORTLAND, Ore. (September 25, 2017) — KEEN, Inc. (KEEN), a values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Erik Burbank as the new general manager of the Outdoor, Lifestyle and Kids categories (OLK). In his new role, Burbank will manage global operations, strategy, product and business development for KEEN OLK. With an accomplished career spanning more than 15 years in the footwear and active-lifestyle industries, Burbank joins KEEN in its Portland, Oregon, global headquarters on September 25.
“We are thrilled for Erik to join our executive team at KEEN,” says Casey Sheahan, KEEN president. “Erik brings a unique perspective with a professional background merging successful sales and business-development strategies and a passion for environmentally sustainable business practices. Erik is a perfect fit to lead these categories at KEEN.”
Following a successful career on the agency side, Burbank began his footwear career in the late 1990s at Nike as category advertising director, where his work earned the Grand Prix award at the 1998 Cannes International Film Festival for best overall advertising campaign. Following his tenure at Nike, Burbank held a variety of roles at Timberland, most notably director of brand marketing, where he drove strategic direction and long-range plans for the Timberland PRO and Mountain Athletic franchises. Most recently, Burbank served as chief marketing officer at Helly Hansen.
Burbank’s hire fortifies KEEN’s commitment to global brand development and product category expansion, as well as its pledge to conservation efforts.
“I am honored to join the KEEN team and I see a great runway of opportunity for increased growth in the Outdoor, Lifestyle and Kids categories,” says Burbank. “KEEN carries great momentum within the outdoor industry, propelled by innovation and a deeply engaged fanbase. The sky’s the limit, and I cannot wait to get to work.”
Burbank will start his new role at the KEEN global headquarters in Portland, Oregon, on September 25, 2017.
Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at firstname.lastname@example.org.
About KEEN: KEEN, Inc. is a values-led, independently owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at http://www.keenfootwear.com
Contact: Greg Fitzsimmons
970.924.0704 ext. 156