LaMotte named KEEN CMO after serving as the global vice president of brand marketing
PORTLAND, Ore. (January 16, 2018) — KEEN, Inc. (KEEN), a values-led, family-owned outdoor and lifestyle footwear brand known for its original and versatile products, announces that Tyler LaMotte has been promoted to chief marketing officer (CMO), effective January 1, 2018. After more than 18 months as the company's first-ever global vice president of brand marketing, LaMotte has been elevated to CMO for KEEN, recognizing his many contributions to the KEEN brand. In his new role as CMO, LaMotte will continue to position KEEN as an enduring brand, and create deeper engagement with existing and new KEEN fans.
During his tenure as global vice president of brand marketing, LaMotte continuously demonstrated strong leadership skills and an ability to drive the brand forward. Among many contributions to KEEN, LaMotte developed a new brand platform based on KEEN’s core values, designed to propel the brand forward through the idea of taking positive action. Now, LaMotte will play a critical role on the KEEN Executive Leadership Team as CMO.
Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte lead and oversaw the global marketing efforts and messaging across all product categories at KEEN as the global vice president of brand marketing. He successfully extended the reach and impact of KEEN across its retail channels and consumer fan base.
Prior to joining KEEN, LaMotte spent two-plus decades in brand marketing for product, category management and technology. LaMotte served as Apple's Senior Marketer, Worldwide Product marketing and held senior positions at both Patagonia and Adidas International AG.
"I'm honored to continue growing with KEEN,” says LaMotte. “It’s been a very productive, and rewarding 18 months alongside an incredibly talented and passionate team who are excited to go beyond the status quo and inspire others. Our brand has so much more opportunity to make a positive impact by bringing leading products and values-led initiatives to the communities we serve. I look forward to continue working with my colleagues. With our new brand platform and fan-centric strategic focus, we are going to work together towards the next phase of global growth for KEEN."
LaMotte is based at the KEEN global headquarters in Portland, Ore.
Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at firstname.lastname@example.org.
About KEEN: KEEN, Inc. is a values-led, independently owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at http://www.keenfootwear.com
Contact: Greg Fitzsimmons
970-924-0704, ext 156