Salomon Hits Trail With BACKPACKER Get Out More Tour

Eighteenth annual nationwide tour inspires hikers, backpackers to live adventurous lives

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OGDEN, Utah (May 2, 2018) — Salomon announces its partnership with BACKPACKER Magazine to host the 18thannual Get Out More Tour, a nation-wide series of interactive seminars that give outdoor enthusiasts the tools and inspiration they need to be successful in the backcountry. As official footwear sponsor, Salomon will join tour host Randy Propster across 53 stops, providing each community with a unique opportunity to share experiences, eliminate misconceptions, identify challenges, and offer proven solutions to enhance comfort, safety and confidence in the outdoors.

“For more than two decades, hiking has been a core piece of the product and cultural mix at Salomon. We believe it is our responsibility to share our passion and grow the community as much as we can. Events like the Get Out More Tour provide meaningful opportunities to connect with established hikers as well as to help new and aspiring adventurers to get out and enjoy the trail with us,” says Jenny Taylor, Salomon brand director in North America. “Hiking is often an escape—a quiet, solitary activity—but there’s no reason that it can’t also be a fun, community-driven experience that everyone can enjoy and look forward to.”

As a pinnacle media title in the outdoors, BACKPACKER Magazine speaks to over one million engaged readers across its platforms, and the Get Out More Tour seeks to unite readers and outdoor enthusiasts across the nation. The Tour will visit 45 retails shops and eight music festivals across the U.S. in 2018, providing a 90-minute seminar at each location that educates and inspires participants while covering a wide range of topics including backpacking essentials, the latest in gear and apparel, survival skills, and trail-tested tips.

 X Ultra 3 Mid GTX

X Ultra 3 Mid GTX

Throughout the tour, Salomon will host a series of Hike Clubs and product demos at key retailers for attendees to learn proper technique and test popular hike footwear, including the lauded X Ultra 3 Mid GTX, which earned BACKPACKER Magazine’s “Best Traction” recognition in its Spring 2018 Gear Guide.

For more information, visit: www.backpacker.com/getoutmore

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About Salomon: Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.   

Salomon Contact: Emily Banks
emily.banks@rygr.us
970-924-0704 ext: 103

BACKPACKER Contact:Rebecca Hayden Louzan
rhaydenlouzan@aimmedia.com
781-635-6719

 

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