Salomon and Outside Magazine partner to inspire Chicago urbanites to play outside in 2019
OGDEN, Utah (June 13, 2019) –Salomon and Outside Magazine have announced a new partnership to bring outdoor activities to the streets of Chicago during the 2019 Outside Experience. The adventure festival will feature a variety of activities, from running and cycling to paddling and rock climbing, all with the goal of bringing people together for an inspiring, inclusive weekend outside. As the event’s official running sponsor, Salomon will host workshops and product demos of their latest running footwear, apparel and gear for trail and road.
“We are so excited to team up with Outside Magazine for such a unique event that will allow us to show off our product to new, aspiring audiences,” says Jenny Taylor, brand director for Salomon North America. “Outside Magazine has been a long-time partner and we are thrilled to share our passion for the outdoors together in this kind of setting.”
The Outside Experience will take place July 13-14 at McCormick Place in Chicago, along the scenic shores of Lake Michigan. The event’s layout will resemble a typical festival, with ten Adventure Zones to explore that each encompass different outdoor activities, like watersports and trail adventures to health and wellness areas, in ways that are approachable and welcoming to athletes of all abilities. Salomon will lead the Run Zone, where the brand’s top running athletes and employees will lead group runs, demos and interactive workshops on the best in technique and gear, tailored to beginner and advanced runners alike.
“Events like the Outside Experience, which offers easy accessibility to outdoor activities that are otherwise hard to recreate, can be really transformational for people in urban areas. We are thrilled to partner with Salomon to inspire people to play outside and to tap into that emotional connection,” says Nicole Barker, the marketing manager at Outside Magazine.
To keep the festival varied and fun, the Outside Experience will also feature guest speakers, a craft beer lounge, live music and 5Point Film Festival, presented by Stranahan’s Colorado Whiskey, to empower people to confidently play outside.
Salomon will be leading casual group runs each morning where attendees can demo a pair of the new Sonic RA 2 and Sonic RA 2 Max road running shoes, as well as How To Trail Run Workshop, where runners of all abilities can learn more about how to get the most out of the sport.
For more information and ticket sales, please visit: www.OutsideExperienceShow.com
About Salomon: Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.
Contact: Emily Banks
970-924-0704 ext. 103