Outdoor industry veteran and multisport athlete charged with directing consumer-centric go-to-market strategy
OGDEN, Utah (November 1, 2016) — Suunto, a global leader in sports watches, dive computers and precision instruments, has appointed Jason Tillinghast as regional commercial director – Americas. In his new role, Tillinghast will be responsible for the execution of Suunto’s omni-channel strategy and for driving consumer engagement in North and South America.
Tillinghast previously served as the commercial category manager – North America, where he led the go-to-market (GTM) operation for Suunto’s award-winning sports watch category. Suunto is an Amer Sports company.
“In the time he has been with Suunto, Jason has exhibited superb leadership abilities and a keen sense for navigating a challenging wearable technology market,” says Amer Sports Vice President Commercial Portfolio – Americas, Armin Boehm. “We are at a turning point in Suunto’s 80-year history, and Jason’s team is well positioned to lead the brand’s focused efforts to deliver best-in-class solutions for outdoor and multisport athletes in the Americas.”
Tillinghast’s key charge as head of Suunto’s Americas organization is to drive consumer engagement across purchase-journey touchpoints in order to elevate brand experience and consideration.
Prior to joining Suunto in December 2015, Tillinghast, a 23-year veteran of the outdoor industry, most recently served as director of sales at K2 Outdoor and sales/product manager – technology at Timex. A dedicated multisport athlete, Tillinghast has finished multiple full-distance Ironman events and logged a time of 3:33:22 in the 2015 Boston Marathon.
Former Regional Commercial Director Olli Osara will fill a newly created role of business development director – Americas for Suunto. Osara, who previously led the development of the first-generation Ambit connected GPS sports watch, will be responsible for Suunto’s brand, business and product portfolio strategies for the U.S. market.
About Suunto: Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory. Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor and Mavic. www.suunto.com