Tender Corporation Partners with rygr for Public Relations in the U.S.

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LITTLETON, New Hampshire (January 22, 2018) — Tender Corporation, a New Hampshire-based family of brands that seeks to help enthusiasts, professionals and families enjoy the outdoors in every condition, has named rygr, an integrated marketing firm, as its agency of record. rygr will manage public relations for the Tender Corporation ecosystem of brands in the United States.

“While deeply rooted in core outdoor pursuits, Tender brands offer value to anyone who interacts with the natural world, which is nearly everyone,” says Frank Meyer, chief marketing officer at Tender Corporation. “And that’s why we’re so excited to partner with rygr, whose expertise and proven media relations strategies transcend a single niche or category.”

Aiming to help its customers get outside—and stay outside—no matter the conditions, Tender Corporation manufactures the world-famous insect bite treatment, AfterBite®, a full line of well-known insect repellents such as Ben's® and Natrapel®, medical products such as Adventure Medical Kits®, Easy Care First Aid® kits and Genuine First Aid®, survival products with Survive Outdoors Longer®, and itch treatment products such as The Itch Eraser®. Borne out of necessity in the White Mountains of New Hampshire, Tender Corporation has been continuously cultivating and expanding its roster of brands and associated product lines since 1973.

rygr is an integrated marketing agency for passion brands. The Carbondale, Colorado-based agency partners with leading active lifestyle brands to orchestrate 360° product and brand campaigns.

“The partnership with Tender Corporation offers rygr the opportunity to work with its best-in-class core outdoor brands, as well as household names in the insect repellant and bite treatment segment,” says Brian Holcombe, principal at rygr. “Tender brands are found at specialty outdoor retail, online, hardware, industrial, drug and mass merchant, and we are excited to craft strategy and execute across these disparate channels.”

Visit Tender Corporation in booth no. 10353 at the SHOT Show in Las Vegas, January 23-26, and in booth no. 39048-UL at the Outdoor Retailer Snow Show in Denver, January 25-28.

Please direct media inquiries for all Tender Corporation brands to Account Manager Brian Smith at brian.smith@rygr.us.

About Tender Corporation: Founded in 1973 in the heart of New Hampshire’s iconic White Mountains, Tender Corporation brands have always operated with a simple, unified goal: To help people enjoy the outdoors, no matter the condition. With innovative products from the organized-by-injury Adventure Medical Kits® to the category-dominating AfterBite® insect sting treatment, Tender has—and continues—to make good on that promise. www.tendercorp.com

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360° product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us

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